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Collaborative Ethnography in Business Environments
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Overview
In a global and rapidly changing commercial environment, businesses increasingly use collaborative ethnographic research to understand what motivates their employees and what their customers value. In this volume, anthropologists, marketing professionals, computer scientists and others examine issues, challenges, and successes of ethnographic cooperation in the corporate world.
This item is Non-Returnable
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Details
- ISBN-13: 9781138691544
- ISBN-10: 1138691542
- Publisher: Routledge
- Publish Date: October 2016
- Dimensions: 9.21 x 6.01 x 0.41 inches
- Shipping Weight: 0.5 pounds
- Page Count: 138
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