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Collaborative Promotions|Daniela Wiehenbrauk

Collaborative Promotions : Optimizing Retail Supply Chains with Upstream Information Sharing

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Overview

Promotions and Collaboration in Retailing.- Literature Review.- Retailer Competition.- Empirical Analysis.- Conclusion and Managerial Insights.

This item is Non-Returnable

Details

  • ISBN-13: 9783642133923
  • ISBN-10: 3642133924
  • Publisher: Springer
  • Publish Date: September 2010
  • Dimensions: 9.21 x 6.14 x 0.38 inches
  • Shipping Weight: 0.56 pounds
  • Page Count: 153

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