{ "item_title" : "The Commercial Exploitation of Color as a Consumer Stimulus", "item_author" : [" Vasileios Yfantis "], "item_description" : "The extensive use of color in the word of marketing raises the need for analyzing the physical and psychological options of the color. The current research is an introduction to the use of color in business and explores its value for the right positioning to the mind of the consumers.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/48/269/655/148269655X_b.jpg", "price_data" : { "retail_price" : "16.50", "online_price" : "16.50", "our_price" : "16.50", "club_price" : "16.50", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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