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"item_title" : "Commercialisation and Innovation Strategy in Small Firms",
"item_author" : [" Tim Mazzarol", "Sophie Reboud", "Delwyn Clark "],
"item_description" : "Applies theory to practice by presenting original conceptual models that have been developed in seminars and workshops as well as real-world situationsSets out what assessments entrepreneurs should make to decide whether an identified opportunity is viableProvides new insights into the factors influencing managerial decision-making in relation to commercialisation within small firms",
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Commercialisation and Innovation Strategy in Small Firms : Learning to Manage Uncertainty
Other Available Formats
Overview
Applies theory to practice by presenting original conceptual models that have been developed in seminars and workshops as well as real-world situations
Sets out what assessments entrepreneurs should make to decide whether an identified opportunity is viable
Provides new insights into the factors influencing managerial decision-making in relation to commercialisation within small firms
This item is Non-Returnable
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Details
- ISBN-13: 9789811926501
- ISBN-10: 9811926506
- Publisher: Springer
- Publish Date: July 2022
- Dimensions: 9.21 x 6.14 x 1.13 inches
- Shipping Weight: 1.97 pounds
- Page Count: 488
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