{ "item_title" : "Commodity Activism", "item_author" : [" Roopali Mukherjee", "Sarah Banet-Weiser "], "item_description" : "Buying (RED) products--from Gap T-shirts to Apple--to fight AIDS.Drinking a Caring Cup of coffee at the Coffee Bean & Tea Leaf tosupport fair trade. Driving a Toyota Prius to fight global warming. Allthese commonplace activities point to a central feature of contemporaryculture: the most common way we participate in social activism is bybuying something.Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplarygroup of scholars to explore this new landscape through a series of casestudies of commodity activism. Drawing from television, film,consumer activist campaigns, and cultures of celebrity and corporatepatronage, the essays take up examples such as the Dove Real Beautycampaign, sex positive retail activism, ABC's Extreme Home Makeover, andAngelina Jolie as multinational celebrity missionary. Exploring the complexities embedded in contemporary political activism, Commodity Activismreveals the workings of power and resistance as well as citizenship andsubjectivity in the neoliberal era. Refusing to simply positionpolitics in opposition to consumerism, this collection teases out therelationships between material cultures and political subjectivities,arguing that activism may itself be transforming into a brandedcommodity.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/0/81/476/401/0814764010_b.jpg", "price_data" : { "retail_price" : "39.00", "online_price" : "39.00", "our_price" : "39.00", "club_price" : "39.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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