{ "item_title" : "Communicating Risks and Benefits", "item_author" : [" Baruch Fischhoff", "Noel T. Brewer", "Julie S. Downs "], "item_description" : "NOTE: NO FURTHER DISCOUNT FOR THIS PRINT PRODUCT - OVERSTOCK SALE -- Significantly reduced list priceNeed help communicating? If you are a medical /health care professional, business manager or student, this resource may assist you in your daily interactions.Effective risk communication is essential to the well-being of any organization and those people who depend on it. Ineffective communication can cost lives, money and reputations.Communicating Risks and Benefits: An Evidence-Based User's Guide provides the scientific foundations for effective communications. The book authoritatively summarizes the relevant research, draws out its implications for communication design, and provides practical ways to evaluate and improve communications for any decision involving risks and benefits.Topics include the communication of quantitative information and warnings, the roles of emotion and the news media, the effects of age and literacy, and tests of how well communications meet the organization's goals. The guide will help users in any organization, with any budget, to make the science of their communications as sound as the science that they are communicating.Other related print products:The Principles of Community Engagement can be found here: https: //bookstore.gpo.gov/node/22030/editDeveloping a Protocol for Observational Comparative Effectiveness Research: A User's Guide --ePub format can be found here: https: //bookstore.gpo.gov/products/sku/017-300-00006-7 --MOBI format can be found here: https: //bookstore.gpo.gov/products/sku/017-300-00003-2-0Public Affairs: The Military and the Media, 1968-1973 --Print Paperback format can be found here: https: //bookstore.gpo.gov/products/sku/008-020-01401-0Public Affairs: The Military and the Media, 1962-1968 --Print Paperback format can be found here: https: //bookstore.gpo.gov/products/sku/008-020-01123-1When Do You Take Refuge?: Decisionmaking During Mine Emergency Escape Instructor\'s Guide and Lesson Plans, Refuge Chamber Training can be found here: https: //bookstore.gpo.gov/products/sku/017-033-00508-7Top Health Issues for LGBT Populations: Information and Resource Kit is avaialble here: https: //bookstore.gpo.gov/products/sku/017-024-01702-7Other products produced by the U.S. Department of Health and Human Services (HHS) can be found here: https: //bookstore.gpo.gov/agency/193", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/0/16/090/179/0160901790_b.jpg", "price_data" : { "retail_price" : "36.25", "online_price" : "36.25", "our_price" : "36.25", "club_price" : "36.25", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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