{ "item_title" : "Communicating Strategy", "item_author" : [" Phil Jones "], "item_description" : "If you don't communicate your strategy in a way that your people understand and find compelling, how can you expect them to help you succeed with it? Research suggests only 5% of the people in an organization understand its strategy. If that is true for your organization, whose strategy are the other 95% implementing? Not yours, that is for sure.' Phil Jones' Communicating Strategy is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message. With guidance on how to create change champions, the book is vital reading for senior managers globally.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/13/846/989/1138469890_b.jpg", "price_data" : { "retail_price" : "265.00", "online_price" : "265.00", "our_price" : "265.00", "club_price" : "265.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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