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{ "item_title" : "Communication Impact", "item_author" : [" Traci L. Anderson", "Chike Anyaegbunam", "Robert Balfour "], "item_description" : "Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. The featured case studies demonstrate three important points: 1) Doing communication research is an active, creative process; 2) Actual research projects are very different_and much more exciting_than typical textbook cases; and 3) Communication research generates knowledge that can make a difference to the world. Each chapter addresses a different method, including community-based research, research on organizations and institutions, problem-focused research, cross-cultural research, and research on new technologies.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/0/74/253/098/0742530981_b.jpg", "price_data" : { "retail_price" : "57.95", "online_price" : "57.95", "our_price" : "57.95", "club_price" : "57.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
Communication Impact|Traci L. Anderson

Communication Impact : Designing Research That Matters

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Overview

Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. The featured case studies demonstrate three important points: 1) Doing communication research is an active, creative process; 2) Actual research projects are very different_and much more exciting_than typical textbook cases; and 3) Communication research generates knowledge that can make a difference to the world. Each chapter addresses a different method, including community-based research, research on organizations and institutions, problem-focused research, cross-cultural research, and research on new technologies.

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Details

  • ISBN-13: 9780742530980
  • ISBN-10: 0742530981
  • Publisher: Rowman & Littlefield Publishers
  • Publish Date: January 2005
  • Dimensions: 9.04 x 6.72 x 0.61 inches
  • Shipping Weight: 0.82 pounds
  • Page Count: 278

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