Communication Impact : Designing Research That Matters
Overview
Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. The featured case studies demonstrate three important points: 1) Doing communication research is an active, creative process; 2) Actual research projects are very different_and much more exciting_than typical textbook cases; and 3) Communication research generates knowledge that can make a difference to the world. Each chapter addresses a different method, including community-based research, research on organizations and institutions, problem-focused research, cross-cultural research, and research on new technologies.
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Details
- ISBN-13: 9780742530980
- ISBN-10: 0742530981
- Publisher: Rowman & Littlefield Publishers
- Publish Date: January 2005
- Dimensions: 9.04 x 6.72 x 0.61 inches
- Shipping Weight: 0.82 pounds
- Page Count: 278
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