{ "item_title" : "Communication, Social Structure and Development in Rural Malaysia", "item_author" : [" William Wilder "], "item_description" : "This is an important innovative analysis of communication and society in Pahang, West Malaysia, based on fieldwork carried out in Kampung Kuala Bera. Dr Wilder is concerned with communication networks of all kinds as found in a long-established Malay village, including the uses of language, small-scale (kinship and village-based) networks, and higher-level systems (the district and the nation as a whole). Dr Wilder lays particular emphasis on the role of communication in the process of economic development and on administration during a period of rapid and induced social change. His study is prefaced by a detailed historical account of Pahang and a thorough sociological analysis of Kampung Kuala Bera. The ethnography is meticulously detailed; its special contribution includes the first-ever publication of a Malay village genealogy, a systematic account of birth-order names (a major feature of the kinship system), complete figures on marital breakdowns for the whole village population, and an intensive analysis of leadership in its local context. This work will be of value to students of Southeast Asian societies, rural sociology, network studies, economic development, political education and the mass media in third world countries.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/84/520/477/1845204778_b.jpg", "price_data" : { "retail_price" : "200.00", "online_price" : "200.00", "our_price" : "200.00", "club_price" : "200.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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