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Communication Strategies for Corporate Leaders : Implications for the Global Market
by Pragyan Rath and Apoorva Bharadwaj
Other Available Formats
Overview
This volume:
- Develops persuasion strategies based on argumentation tactics derived, for example, from legal cross-examination.
- Introduces 'problematisation' and 'deconstruction' as effective communication tools
- Positions business writing methods as taxonomical tenets that can help tackle complex business scenarios.
This item is Non-Returnable
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Details
- ISBN-13: 9781138047914
- ISBN-10: 1138047910
- Publisher: Routledge India
- Publish Date: November 2017
- Dimensions: 8.7 x 5.6 x 0.9 inches
- Shipping Weight: 0.95 pounds
- Page Count: 284
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