{ "item_title" : "Communication in the change management process", "item_author" : [" Markus Hechenberger "], "item_description" : "This paper examines the question: How important is communication in change management?. Projects that involve change often fail due to resistance from staff. Effective communication can resolve this problem if those affected can be convinced of the need for change. This paper examines a project that encountered significant resistance during its implementation. Probable causes of communication errors are analysed in order to derive recommendations for action for similar projects. To this end, two interviews were conducted with affected employees. It was established that fear of the unknown was a driving force behind the resistance. To counteract this fear, only clear and continuous communication can provide clarification.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/6/20/996/624/6209966241_b.jpg", "price_data" : { "retail_price" : "56.72", "online_price" : "56.72", "our_price" : "56.72", "club_price" : "56.72", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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