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Communications Writing and Des|DiMarco

Communications Writing and Des

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Overview

Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.

  • Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles
  • Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques
  • Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work
  • Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises
A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors

This item is Non-Returnable

Details

  • ISBN-13: 9781119118909
  • ISBN-10: 1119118905
  • Publisher: John Wiley & Sons
  • Publish Date: April 2017
  • Dimensions: 9.8 x 7.5 x 0.6 inches
  • Shipping Weight: 1.1 pounds
  • Page Count: 224

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