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Competitive Advantage in SMEs : Organising for Innovation and Change
by Oswald Jones and Fiona Tilley
Overview
Competitive Advantage in SMEs draws on up-to-date empirical evidence to illustrate how SMEs can become more innovative through the introduction of new products and services. Discusses the effective and efficient use of information technology by broadening management skills and knowledge.
This item is Non-Returnable
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Details
- ISBN-13: 9780470843345
- ISBN-10: 0470843349
- Publisher: Wiley
- Publish Date: April 2003
- Dimensions: 9.54 x 6.68 x 0.67 inches
- Shipping Weight: 1.25 pounds
- Page Count: 290
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