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Competitive Strategy for Media Firms|Sylvia M. Chan-Olmsted

Competitive Strategy for Media Firms : Strategic and Brand Management in Changing Media Markets

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Overview

Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise

This item is Non-Returnable

Details

  • ISBN-13: 9780805848120
  • ISBN-10: 0805848126
  • Publisher: Routledge
  • Publish Date: September 2005
  • Dimensions: 9.32 x 6.3 x 0.75 inches
  • Shipping Weight: 1.16 pounds
  • Page Count: 256

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