menu
{ "item_title" : "Complaint Management and Channel Choice", "item_author" : [" Stefan Garding", "Andrea Bruns "], "item_description" : "This book investigates customer perceptions and expectations of complaint channels. In addition to the conventional channels, the adequacy of online social networks as new complaint channel is analysed. The managerial recommendations to improve customer satisfaction are based on a survey and reveal critical determinants of customer channel choice and their expectation and perception of each complaint channel.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/3/31/918/178/3319181785_b.jpg", "price_data" : { "retail_price" : "54.99", "online_price" : "54.99", "our_price" : "54.99", "club_price" : "54.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
Complaint Management and Channel Choice|Stefan Garding

Complaint Management and Channel Choice : An Analysis of Customer Perceptions

local_shippingShip to Me
In Stock.
FREE Shipping for Club Members help

Overview

This book investigates customer perceptions and expectations of complaint channels. In addition to the conventional channels, the adequacy of online social networks as new complaint channel is analysed. The managerial recommendations to improve customer satisfaction are based on a survey and reveal critical determinants of customer channel choice and their expectation and perception of each complaint channel.

This item is Non-Returnable

Details

  • ISBN-13: 9783319181783
  • ISBN-10: 3319181785
  • Publisher: Springer
  • Publish Date: June 2015
  • Dimensions: 9.21 x 6.14 x 0.26 inches
  • Shipping Weight: 0.4 pounds
  • Page Count: 104

Related Categories

You May Also Like...

    1

BAM Customer Reviews