{ "item_title" : "Complete Book of Pp Sales", "item_author" : [" Robert Bacal", "William T. Brooks "], "item_description" : "The Right Phrase forEvery Sales SituationA powerful command of words is the number one requirement for succeeding in the field of sales. Whether you're cold-calling a prospect, presenting to a group of decision makers, or dealing with price objection, the make-or-break point of every transaction lies in sayingthe right thing to the right person at the right time.The CompleteBook of Perfect Phrases for High-Performing Sales Professionals isthe ultimate field guide for speaking and writing your way to salessuccess. You'll find perfect phrases for:Lead GenerationTurn cold calls into profitable relationshipsExpand your customer baseWrite engaging letters and e-mailsSales CallsGet access to decision makersPresent your product in compelling languageResist objections and stalling tacticsCustomer ServiceDevelop a rapport with every clientHandle the most difficult of customersClose every conversation on a positive note", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/0/07/163/609/0071636099_b.jpg", "price_data" : { "retail_price" : "42.00", "online_price" : "42.00", "our_price" : "42.00", "club_price" : "42.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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