{ "item_title" : "The Complete Sales Letter Book", "item_author" : [" Jonathan Harris", "Ann McIntyre "], "item_description" : "Sales professionals in all levels of business will save time and communicate faster and better with this handy resource of hundreds of ready-to-use letters. The authors have carefully written and compiled letters that accommodate a broad range of routine and out-of-the-ordinary sales situations. They have organized the book to mirror the progression of the sales cycle: Part 1 includes letters that inspire and motivate salespeople to seek prospects despite daunting circumstances. Part 2 tracks with letters the sales process through potential roadblocks to the closing. Part 3 shows how to sustain relationships with customers through effectively written communication. Part 4 draws sample letters from cyberspace to illustrate how companies are adapting to the internet. Any sales representative will find in this convenient volume time-saving techniques to encourage better communication with both customers and sales and service staffs that will ultimately lead to increased sales.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/0/76/560/083/0765600838_b.jpg", "price_data" : { "retail_price" : "305.00", "online_price" : "305.00", "our_price" : "305.00", "club_price" : "305.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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