{ "item_title" : "Comprehensive Intellectual Capital Management", "item_author" : [" Al-Ali "], "item_description" : "Learn the fundamentals, practices and models of intellectual capital management with this essential resource. Providing a business-oriented, critical review of the definitions, practices, tools and models that are available today, its approach enables you to understand and retain the cutting-edge issues in the emerging field of intellectual capital management. Includes a diagnostic tool that you can use to assess your position on the continuum of intellectual capital management and leverage your competitive advantage Provides plenty of real-life examples and case studies, including Dow Chemical and American Skandia Offers checklists for steps required for the three main processes of intellectual capital management: knowledge, innovation and intellectual property management . . . and more Order your copy today ", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/0/47/127/506/0471275069_b.jpg", "price_data" : { "retail_price" : "80.00", "online_price" : "80.00", "our_price" : "80.00", "club_price" : "80.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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