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"item_description" : "Compact, hands-on, and step-by-step introduction to quantitative market research techniquesDiscusses the theory of important quantitative techniques and links directly to their use in SPSS Includes a wide range of educational elements, such as learning objectives, keywords, self-assessment tests, and case studies",
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A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics
by Marko Sarstedt and Erik Mooi
Overview
Compact, hands-on, and step-by-step introduction to quantitative market research techniques
Discusses the theory of important quantitative techniques and links directly to their use in SPSS
Includes a wide range of educational elements, such as learning objectives, keywords, self-assessment tests, and case studies
This item is Non-Returnable
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Details
- ISBN-13: 9783662567067
- ISBN-10: 3662567067
- Publisher: Springer
- Publish Date: September 2018
- Dimensions: 9.21 x 6.14 x 0.94 inches
- Shipping Weight: 1.67 pounds
- Page Count: 396
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