{ "item_title" : "Connect Advertising 1 Semester Access Card for Contemporary Advertising", "item_author" : [" William Arens", "Michael Weigold", "Christian Arens "], "item_description" : "NEW Connect(R) Marketing is available with Arens, Contemporary Advertising, 14e. Connect Marketing is McGraw-Hill's web-based assignment and assessment platform that connects you and your students to the coursework. Interactive Applications provided for each chapter of the textbook allow instructors to assign application-focused interactive activities, engage students to do marketing, stimulate critical thinking, and reinforce key concepts. Students apply what they've learned and receive immediate feedback. Instructors can customize these activities and monitor student progress. Connect Marketing for Contemporary Advertising includes: Interactive Applications for each chapter of the textbook that allow students to practice real business situations, stimulate critical thinking, and reinforce key concepts. Students receive immediate feedback and can track their progress in their own report. Detailed results let instructors see at a glance how each student performs and easily track the progress of every student in their course. Advertising Target Practice will also be available for students in the Connect library.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/0/07/750/815/0077508157_b.jpg", "price_data" : { "retail_price" : "55.75", "online_price" : "55.75", "our_price" : "55.75", "club_price" : "55.75", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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