{ "item_title" : "Consumer Behavior Essentials You Always Wanted To Know", "item_author" : [" Pablo Ibarreche", "Vibrant Publishers "], "item_description" : "Marketing Psychology, Targeting Strategies, Segmentation, Tribal Marketing, and Consumer Insights. Understanding consumer tribes, marketing practices, and moreMarketing from a consumer behavior lens: Understand marketing through the lens of consumer psychology.Tribal marketing decoded: Learn how to target tribes for deeper connections.Actionable insights: Apply marketing concepts in practical and simple ways.Suitable for all levels: Benefits managers, marketing executives, and students alike.In a rapidly evolving marketing landscape, understanding consumer behavior is crucial for any business's success. This book serves as a compass, guiding readers through the intricacies of customer preferences. It decodes consumer tribes and offers a fresh perspective on marketing, revealing how to connect with specific consumer segments-or tribes-to create lasting relationships.Whether you're a seasoned marketer or just starting out, this book provides actionable strategies to help you connect with your audience and achieve your business goals. With this book, you will:Discover how to identify and analyze key consumer tribes: Understand the unique characteristics, preferences, and behaviors of different consumer groups.Learn how to tailor your marketing messages to resonate with specific tribes: Craft targeted campaigns that speak directly to the needs and desires of each tribe.Understand how to build strong brand loyalty through targeted campaigns: Foster deep connections with your audience by offering products and services that align with their values and aspirationsLeverage consumer insights for sustainable growth: Use data-driven insights to optimize your marketing strategies and drive long-term business success.The book offers a myriad of real-world business examples to help explain theoretical concepts. It also comes with chapter-wise quiz questions and practical templates for students and professionals in the field.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/63/651/328/163651328X_b.jpg", "price_data" : { "retail_price" : "69.99", "online_price" : "69.99", "our_price" : "69.99", "club_price" : "69.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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