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Consumer Behavior & Insights|Diane M. Phillips

Consumer Behavior & Insights

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Overview

The new edition of Consumer Behavior & Insights introduces an innovative approach to teaching consumer behavior by building on traditional psychological, sociological, and behavioral frameworks to embrace the practical implications and insights of those frameworks.

This item is Non-Returnable

Details

  • ISBN-13: 9781041290926
  • ISBN-10: 1041290926
  • Publisher: Routledge
  • Publish Date: September 2026
  • Dimensions: 10 x 7 x 1.19 inches
  • Shipping Weight: 2.51 pounds
  • Page Count: 500

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