{
"item_title" : "Consumer Behavior and Marketing Strategy",
"item_author" : [" Benedict Hunt "],
"item_description" : "Consumer behavior and consumer response to commodities and services that have been made available in the market determine product marketing strategy. Once consumer needs and possible behavior toward a product have been identified it becomes easier to formulate a strategy for marketing. Research and development (R&D) departments gather vital information required for effective marketing of a product or service. Most of the topics introduced in this book cover new techniques and the applications of marketing. The topics covered in this book offer the readers new insights in the field of consumer behavior and marketing strategy.",
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Consumer Behavior and Marketing Strategy
Overview
Consumer behavior and consumer response to commodities and services that have been made available in the market determine product marketing strategy. Once consumer needs and possible behavior toward a product have been identified it becomes easier to formulate a strategy for marketing. Research and development (R&D) departments gather vital information required for effective marketing of a product or service. Most of the topics introduced in this book cover new techniques and the applications of marketing. The topics covered in this book offer the readers new insights in the field of consumer behavior and marketing strategy.
This item is Non-Returnable
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Details
- ISBN-13: 9781682854587
- ISBN-10: 1682854582
- Publisher: Willford Press
- Publish Date: May 2018
- Dimensions: 11 x 8.5 x 0.5 inches
- Shipping Weight: 1.73 pounds
- Page Count: 213
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