{
"item_title" : "Consumer Behavior Over the Life Course",
"item_author" : [" George P. Moschis "],
"item_description" : "Preface.- Ch 1 Introduction.- Ch 2 Efforts to Study Consumers Over their Lifespan.- Ch 3 The Life Course Paradigm: Conceptual and Theoretical Foundation.- Ch 4 Consumer and Behavior in Life Course Context.- Ch 5 The Life Course Research Framework: Illustrative Application in the Study of Financial Behaviors.- Ch 6 Methods of Life Course Research.- Ch 7 Contributions to Previous Efforts to Study Consumers Over their Lifespan.- Ch 8 Applications to Select Areas of Consumer Behavior: An Agenda for Future Research.- Ch 9 Implications for Practitioners.- Ch 10 Summary, Opportunities, Challenges, and Recommendations.- Index.- About the Author.",
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Consumer Behavior Over the Life Course : Research Frontiers and New Directions
Overview
Preface.- Ch 1 Introduction.- Ch 2 Efforts to Study Consumers Over their Lifespan.- Ch 3 The Life Course Paradigm: Conceptual and Theoretical Foundation.- Ch 4 Consumer and Behavior in Life Course Context.- Ch 5 The Life Course Research Framework: Illustrative Application in the Study of Financial Behaviors.- Ch 6 Methods of Life Course Research.- Ch 7 Contributions to Previous Efforts to Study Consumers Over their Lifespan.- Ch 8 Applications to Select Areas of Consumer Behavior: An Agenda for Future Research.- Ch 9 Implications for Practitioners.- Ch 10 Summary, Opportunities, Challenges, and Recommendations.- Index.- About the Author.
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Details
- ISBN-13: 9783030050078
- ISBN-10: 3030050076
- Publisher: Springer
- Publish Date: February 2019
- Dimensions: 9.21 x 6.14 x 0.56 inches
- Shipping Weight: 1.08 pounds
- Page Count: 208
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