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{ "item_title" : "Consumer Behavior Over the Life Course", "item_author" : [" George P. Moschis "], "item_description" : "Preface.- Ch 1 Introduction.- Ch 2 Efforts to Study Consumers Over their Lifespan.- Ch 3 The Life Course Paradigm: Conceptual and Theoretical Foundation.- Ch 4 Consumer and Behavior in Life Course Context.- Ch 5 The Life Course Research Framework: Illustrative Application in the Study of Financial Behaviors.- Ch 6 Methods of Life Course Research.- Ch 7 Contributions to Previous Efforts to Study Consumers Over their Lifespan.- Ch 8 Applications to Select Areas of Consumer Behavior: An Agenda for Future Research.- Ch 9 Implications for Practitioners.- Ch 10 Summary, Opportunities, Challenges, and Recommendations.- Index.- About the Author.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/3/03/005/007/3030050076_b.jpg", "price_data" : { "retail_price" : "139.99", "online_price" : "139.99", "our_price" : "139.99", "club_price" : "139.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
Consumer Behavior Over the Life Course|George P. Moschis

Consumer Behavior Over the Life Course : Research Frontiers and New Directions

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Overview

Preface.- Ch 1 Introduction.- Ch 2 Efforts to Study Consumers Over their Lifespan.- Ch 3 The Life Course Paradigm: Conceptual and Theoretical Foundation.- Ch 4 Consumer and Behavior in Life Course Context.- Ch 5 The Life Course Research Framework: Illustrative Application in the Study of Financial Behaviors.- Ch 6 Methods of Life Course Research.- Ch 7 Contributions to Previous Efforts to Study Consumers Over their Lifespan.- Ch 8 Applications to Select Areas of Consumer Behavior: An Agenda for Future Research.- Ch 9 Implications for Practitioners.- Ch 10 Summary, Opportunities, Challenges, and Recommendations.- Index.- About the Author.

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Details

  • ISBN-13: 9783030050078
  • ISBN-10: 3030050076
  • Publisher: Springer
  • Publish Date: February 2019
  • Dimensions: 9.21 x 6.14 x 0.56 inches
  • Shipping Weight: 1.08 pounds
  • Page Count: 208

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