Ask Bookie
{
"item_title" : "Consumer Behavior Theories",
"item_author" : [" Rajagopal "],
"item_description" : "This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.",
"item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/94/744/114/1947441140_b.jpg",
"price_data" : {
"retail_price" : "21.99", "online_price" : "21.99", "our_price" : "21.99", "club_price" : "21.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : ""
}
}
Consumer Behavior Theories : Convergence of Divergent Perspectives with Applications to Marketing and Management
by Rajagopal
Overview
This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
Customers Also Bought
- 1
Details
- ISBN-13: 9781947441149
- ISBN-10: 1947441140
- Publisher: Business Expert Press
- Publish Date: February 2018
- Dimensions: 9 x 6 x 0.42 inches
- Shipping Weight: 0.6 pounds
- Page Count: 196
Related Categories
