{ "item_title" : "Consumer Behaviour in Health Insurance Markets", "item_author" : [" Nagamani Ganjikunta", "Likhitha Bommisetty "], "item_description" : "Authors examined health insurance markets through the lens of consumer choice and decision-making. It shows that health insurance is not merely a financial product but a behavioural decision domain shaped by uncertainty, trust, affordability, health experience, and future-oriented household planning. It brings together conceptual theory, market structure, behavioural insights, empirical evidence, and policy implications.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/6/63/045/450/6630454502_b.jpg", "price_data" : { "retail_price" : "87.00", "online_price" : "87.00", "our_price" : "87.00", "club_price" : "87.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

Overview

Customers Also Bought

Details