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Consumer Behaviour in Sport and Events|Daniel Funk

Consumer Behaviour in Sport and Events

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Overview

Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries.

This item is Non-Returnable

Details

  • ISBN-13: 9780750686662
  • ISBN-10: 0750686669
  • Publisher: Routledge
  • Publish Date: October 2008
  • Dimensions: 8.9 x 5.9 x 0.6 inches
  • Shipping Weight: 0.9 pounds
  • Page Count: 272

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