{
"item_title" : "Consumer Behaviour in Sport and Events",
"item_author" : [" Daniel Funk", "Kostas Alexandris", "Heath McDonald "],
"item_description" : "Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries. ",
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Consumer Behaviour in Sport and Events
Other Available Formats
Overview
Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries.
This item is Non-Returnable
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Details
- ISBN-13: 9780750686662
- ISBN-10: 0750686669
- Publisher: Routledge
- Publish Date: October 2008
- Dimensions: 8.9 x 5.9 x 0.6 inches
- Shipping Weight: 0.9 pounds
- Page Count: 272
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