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"item_title" : "Consumer Behaviour",
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Consumer Behaviour : Applications in Marketing (Fifth Edition)
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Preorder. This item will be available on December 12, 2026 .
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Overview
Move beyond basic psychology with this critical, research-led approach to consumer behaviour. This new edition is fully updated with insights on AI, digital advertising, and behavioural finance.
This item is Non-Returnable
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Details
- ISBN-13: 9781036206413
- ISBN-10: 1036206416
- Publisher: Sage Publications Ltd
- Publish Date: December 2026
- Dimensions: 9.69 x 7.44 x 0.8 inches
- Shipping Weight: 1.51 pounds
- Page Count: 384
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