{ "item_title" : "Consumer Behaviour", "item_author" : [" Situn Krushna Sahu "], "item_description" : "In this book we explore the fascinating aspects of consumer behavior. Looking at a number of stimulating and thought-provoking chapters. Some of these are quickly identified with us being a consumer behavior and others may be surprising and we want to read it. We are behaving as a consumer.When we watch an ad on TV, talk to friends about a movie we just saw, brush our teeth, go to a ball game, buy a new DVD, or even throw away an old pair of shoes. With assurance, for being a consumer reaches into every part of our lives. Given its prevalent nature, the study of consumer behavior has its relevancy for areas such as marketing.Consumer Behavior = Psychological + Personal + Social + CulturalPsychological = motivation, personality, perception, learning, beliefs and attitudes Personal = age and life-cycle stage, occupation, lifestyle, personality Social = reference groups, family, roles and status Cultural = culture, subculture, social class systemThis formulae of factors of consumer behaviors should be applied to everything whether you purchase a packet of cornflakes or a trendy car.In this book we explore the fascinating aspects of consumer behavior. Looking at a number of stimulating and thought-provoking chapters. Some of these are quickly identified with us being a consumer behavior and others may be surprising and we want to read it. We are behaving as a consumer.When we watch an ad on TV, talk to friends about a movie we just saw, brush our teeth, go to a ball game, buy a new DVD, or even throw away an old pair of shoes. With assurance, for being a consumer reaches into every part of our lives. Given its prevalent nature, the study of consumer behavior has its relevancy for areas such as marketing.Consumer Behavior = Psychological + Personal + Social + CulturalPsychological = motivation, personality, perception, learning, beliefs and attitudes Personal = age and life-cycle stage, occupation, lifestyle, personality Social = reference groups, family, roles and status Cultural = culture, subculture, social class systemThis formulae of factors of consumer behaviors should be applied to everything whether you purchase a packet of cornflakes or a trendy car. ", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/68/487/673/1684876737_b.jpg", "price_data" : { "retail_price" : "15.99", "online_price" : "15.99", "our_price" : "15.99", "club_price" : "15.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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