{ "item_title" : "Consumer-Driven Demand and Operations Management Models", "item_author" : [" Serguei Netessine", "Christopher S. Tang "], "item_description" : "Part I-Rational consumer behavior: endogenous decision making mechanisms.- Cheap talk in operations: role of intentional vagueness.- Product design in a market with satisficing customers.- The effect of assortment rotation on consumer choice, and its impact on competition.- Models of herding behavior in operations management.- Part II-Organizational strategies for managing rational/strategic consumer behavior.- Internet-based distribution channel for product diversion with potential manufacturer's intervention.- Managing client portfolio in a two-tier supply chain.- Strategic customer behavior and the benefit of decentralization.- Part III-Products strategies for managing rational/strategic consumer behavior.- Is assortment selection a popularity contest?.- Product design, pricing, and capacity investment in a congested production system.- Selling to strategic customers: opaque selling strategies.- Competing through mass customization.- Part IV-Operational strategies for managing rational/strategic consumer behavior.- Counteracting strategic consumer behavior in dynamic pricing systems.- Mitigating the adverse impact of strategic waiting in dynamic pricing settings.-The impact of strategic consumer behavior on the value of operational flexibility.- Capacity rationing with strategic customers.- Part V-Pricing strategies for managing rational/strategic consumer behavior.- Shaping consumer demand through the use of contingent pricing.- Strategic consumer response to dynamic pricing of perishable products.- Strategic behavior in supply chains: information acquisition.- Index.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/48/998/369/1489983694_b.jpg", "price_data" : { "retail_price" : "199.99", "online_price" : "199.99", "our_price" : "199.99", "club_price" : "199.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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