{
"item_title" : "Consumer Insight Prism on OTT Platforms",
"item_author" : [" Yagneshkumar Patni", "Shamina Ansari "],
"item_description" : "Consumer Insight Prism on OTT Platforms is a concise, data-driven study of how viewers choose and engage with OTT platforms in the digital age. With the rise of smartphones and high-speed internet, entertainment has shifted toward on-demand and personalized viewing, giving users greater control over content consumption.The book examines key factors such as content, subscription, accessibility, user experience, privacy, brand reputation, influence and recommendation systems through empirical data and analysis using various statistical methods. It is useful for students, researchers, academicians, and media professionals seeking insights into consumer decision-making in the OTT ecosystem.",
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Overview
Consumer Insight Prism on OTT Platforms is a concise, data-driven study of how viewers choose and engage with OTT platforms in the digital age. With the rise of smartphones and high-speed internet, entertainment has shifted toward on-demand and personalized viewing, giving users greater control over content consumption.The book examines key factors such as content, subscription, accessibility, user experience, privacy, brand reputation, influence and recommendation systems through empirical data and analysis using various statistical methods. It is useful for students, researchers, academicians, and media professionals seeking insights into consumer decision-making in the OTT ecosystem.
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Details
- ISBN-13: 9786209599569
- ISBN-10: 6209599567
- Publisher: LAP Lambert Academic Publishing
- Publish Date: January 2026
- Dimensions: 9 x 6 x 0.44 inches
- Shipping Weight: 0.58 pounds
- Page Count: 192
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