{ "item_title" : "Consumption Behaviour and Social Responsibility", "item_author" : [" Karnika Gupta", "Narendra Singh "], "item_description" : "Chapter 1. Background and Thought.- Chapter 2. An Overview of Literature.- Chapter 3. Conceptual Framework and Research Model.- Chapter 4. Methodological Procedures and Techniques.- Chapter 5. Exploration and Validation of Behavioural-Attitudinal Dimensions.- Chapter 6. Model Testing and Thoeory Testing.- Chapter 7. Segmentation of Consumers and Identification of Responsibles.- Chapter 8. Charaterizing and Profiling Responsible Consumer Segments.- Chapter 9. Findings and Discussions.- Chapter 10. Implications and Directions.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/81/153/007/9811530076_b.jpg", "price_data" : { "retail_price" : "159.99", "online_price" : "159.99", "our_price" : "159.99", "club_price" : "159.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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