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"item_title" : "The Why of Consumption",
"item_author" : [" Cynthia Huffman", "David Glen Mick", "S. Ratneshwar "],
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The Why of Consumption : Contemporary Perspectives on Consumer Motives, Goals and Desires
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Overview
Unique in focus and with multifaceted approach, this topical book provides an excellent overview of current research and imparts key insights to illuminate the subject for both academics and practitioners alike.
This item is Non-Returnable
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Details
- ISBN-13: 9780415316170
- ISBN-10: 0415316170
- Publisher: Routledge
- Publish Date: April 2003
- Dimensions: 9.22 x 6.6 x 0.84 inches
- Shipping Weight: 1.32 pounds
- Page Count: 356
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