{ "item_title" : "Contagioso", "item_author" : [" Jonah Berger", "Jorge Paredes Jorge Paredes "], "item_description" : "Qu hace que algo se convierta en viral? Las pulseras amarillas de Livestrong, la dieta Dukan, la canci n del Gangnam Style o el cristo de Borja son ejemplos de productos, ideas o conductas que se difunden entre la poblaci n hasta convertirse en verdaderas epidemias sociales. Empiezan atacando a un peque o grupo de individuos u organizaciones y se extienden r pidamente como si de un virus se tratase.A qu se debe? Qu podemos hacer para que esto ocurra con nuestros productos o ideas? Jonah Berger nos lo explica, con todo lujo de detalles y ejemplos, en este libro.ENGLISH DESCRIPTIONWhat makes something go viral? Livestrong's yellow wristbands, the Dukan diet, the song Gangnam Style, or the Borja crucifix are examples of products, ideas, or behaviors that spread through the population until they become true social epidemics. They begin by affecting a small group of individuals or organizations and then spread rapidly as if they were a virus.Why does this happen? What can we do to make this occur with our products or ideas? Jonah Berger explains it all, with abundant detail and examples, in this book.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/6/07/639/092/6076390921_b.jpg", "price_data" : { "retail_price" : "12.95", "online_price" : "12.95", "our_price" : "12.95", "club_price" : "12.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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