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Contemporary Marketing|George El-Rahbani

Contemporary Marketing

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Overview

This book serves as both a compass and a canvas for marketers navigating the dynamic terrain of today's consumer-driven marketplace. It reflects the convergence of technology, culture, and strategy, highlighting how brands must adapt and evolve to survive in an era characterized by rapid change and heightened consumer expectations.As you delve into these pages, you will discover the driving forces behind contemporary marketing practices data analytics, social media influence, emotional branding, and sustainability.

This item is Non-Returnable

Details

  • ISBN-13: 9786208441883
  • ISBN-10: 6208441889
  • Publisher: LAP Lambert Academic Publishing
  • Publish Date: April 2025
  • Dimensions: 9 x 6 x 0.21 inches
  • Shipping Weight: 0.28 pounds
  • Page Count: 88

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