menu
{ "item_title" : "Contemporary Product Development", "item_author" : [" Keith Edmund Ferguson", "John Sztykiel", "Moss Ingram "], "item_description" : "Contemporary Product Development: A Focus on Innovation engages learners with a proven framework to design, develop, and go to market with innovative products that solve consumer problems while also supporting the mission, values, and brand of the company which created them.The book's framework, the Go-To-Market Aura Plan (GT-MAP), emphasizes two key practices for innovative product development-speed and creating aura. This dual approach includes an overview of crit", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/51/657/604/1516576047_b.jpg", "price_data" : { "retail_price" : "328.95", "online_price" : "328.95", "our_price" : "328.95", "club_price" : "328.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
Contemporary Product Development|Keith Edmund Ferguson

Contemporary Product Development : A Focus on Innovation

local_shippingShip to Me
In Stock.
FREE Shipping for Club Members help

Other Available Formats

Hardcover
328.95
Paperback
$207.95

show all formats

Overview

Contemporary Product Development: A Focus on Innovation engages learners with a proven framework to design, develop, and go to market with innovative products that solve consumer problems while also supporting the mission, values, and brand of the company which created them. The book's framework, the Go-To-Market Aura Plan (GT-MAP), emphasizes two key practices for innovative product development-speed and creating aura. This dual approach includes an overview of crit

This item is Non-Returnable

Details

  • ISBN-13: 9781516576043
  • ISBN-10: 1516576047
  • Publisher: Cognella Academic Publishing
  • Publish Date: November 2019
  • Dimensions: 10 x 8 x 1 inches
  • Shipping Weight: 2.46 pounds
  • Page Count: 442

Related Categories

You May Also Like...

    1

BAM Customer Reviews