{
"item_title" : "Contemporary Product Development",
"item_author" : [" Keith Edmund Ferguson", "John Sztykiel", "Moss Ingram "],
"item_description" : "Contemporary Product Development: A Focus on Innovation engages learners with a proven framework to design, develop, and go to market with innovative products that solve consumer problems while also supporting the mission, values, and brand of the company which created them.The book's framework, the Go-To-Market Aura Plan (GT-MAP), emphasizes two key practices for innovative product development-speed and creating aura. This dual approach includes an overview of crit",
"item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/51/657/604/1516576047_b.jpg",
"price_data" : {
"retail_price" : "328.95", "online_price" : "328.95", "our_price" : "328.95", "club_price" : "328.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : ""
}
}
Contemporary Product Development : A Focus on Innovation
Overview
Contemporary Product Development: A Focus on Innovation engages learners with a proven framework to design, develop, and go to market with innovative products that solve consumer problems while also supporting the mission, values, and brand of the company which created them. The book's framework, the Go-To-Market Aura Plan (GT-MAP), emphasizes two key practices for innovative product development-speed and creating aura. This dual approach includes an overview of crit
This item is Non-Returnable
Customers Also Bought
Details
- ISBN-13: 9781516576043
- ISBN-10: 1516576047
- Publisher: Cognella Academic Publishing
- Publish Date: November 2019
- Dimensions: 10 x 8 x 1 inches
- Shipping Weight: 2.46 pounds
- Page Count: 442
Related Categories
