{ "item_title" : "The Content-To-Commerce Pivot", "item_author" : [" James B. R. Alderton "], "item_description" : "Stop running on the content treadmill and start building a business that has value without you.Many creators believe that a large audience is a business. This is a mistake. An audience is just traffic. A business is an asset with equity and exit value. The Content-to-Commerce Pivot reveals the advanced strategy for transforming from an influencer into a company owner who can eventually sell their brand.This playbook shows you how to productise your knowledge and build systems that do not depend on your daily presence. You will learn to bridge the creator valuation gap and prepare your business for a high-value acquisition. This book is for the established creator who has built a following but realises they have created a job rather than a sellable asset.Inside you will discover:The Four Exit Paths: Identify the best way to cash out based on your specific niche and business structure.The Equity Framework: Learn to separate your personal identity from your brand to increase its market value.The Mergers and Acquisitions Playbook: Use proven templates to engage brokers and position your business for a lucrative sale.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/79/825/590/9798255900329_b.jpg", "price_data" : { "retail_price" : "17.99", "online_price" : "17.99", "our_price" : "17.99", "club_price" : "17.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

Overview

Customers Also Bought

Details