{ "item_title" : "Content Strategy for the Web", "item_author" : [" Kristina Halvorson", "Melissa Rach "], "item_description" : "FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:Understand content strategy and its business valueDiscover the processes and people behind a successful content strategyMake smarter, achievable decisions about what content to create and howFind out how to build a business case for content strategyWith all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/0/32/180/830/0321808304_b.jpg", "price_data" : { "retail_price" : "44.99", "online_price" : "44.99", "our_price" : "44.99", "club_price" : "44.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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