menu
{ "item_title" : "Content Strategy", "item_author" : [" Rahel Anne Bailie", "Noz Urbina "], "item_description" : "If you've been asked to get funding for a content strategy initiative and need to build a compelling case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but share a deep understanding of how to help your organization build a content strategy. This book provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/93/743/416/1937434168_b.jpg", "price_data" : { "retail_price" : "39.95", "online_price" : "39.95", "our_price" : "39.95", "club_price" : "39.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
Content Strategy|Rahel Anne Bailie

Content Strategy : Connecting the Dots Between Business, Brand, and Benefits

local_shippingShip to Me
In Stock.
FREE Shipping for Club Members help

Overview

If you've been asked to get funding for a content strategy initiative and need to build a compelling case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but share a deep understanding of how to help your organization build a content strategy. This book provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts.

This item is Non-Returnable

Details

  • ISBN-13: 9781937434168
  • ISBN-10: 1937434168
  • Publisher: XML Press
  • Publish Date: December 2012
  • Dimensions: 9.25 x 7.5 x 0.64 inches
  • Shipping Weight: 1.16 pounds
  • Page Count: 306

Related Categories

You May Also Like...

    1

BAM Customer Reviews