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Content Strategy : Connecting the Dots Between Business, Brand, and Benefits
by Rahel Anne Bailie and Noz Urbina
Overview
If you've been asked to get funding for a content strategy initiative and need to build a compelling case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but share a deep understanding of how to help your organization build a content strategy. This book provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts.
This item is Non-Returnable
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Details
- ISBN-13: 9781937434168
- ISBN-10: 1937434168
- Publisher: XML Press
- Publish Date: December 2012
- Dimensions: 9.25 x 7.5 x 0.64 inches
- Shipping Weight: 1.16 pounds
- Page Count: 306
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