The Contrarian Effect : Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite
by Michael Port and Elizabeth Marshall


Overview -
Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite. Find an entirely sound approach to building better client relationships and closing more sales by doing the exact opposite that conventional sales advice dictates. Re-examine the most well-worn sales tactics in the business and discover specific and actionable strategies and principles that will help you close more sales today.

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More About The Contrarian Effect by Michael Port; Elizabeth Marshall
 
 
 
Overview
Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite. Find an entirely sound approach to building better client relationships and closing more sales by doing the exact opposite that conventional sales advice dictates. Re-examine the most well-worn sales tactics in the business and discover specific and actionable strategies and principles that will help you close more sales today.

 
Details
  • ISBN-13: 9780470237908
  • ISBN-10: 0470237902
  • Publisher: Wiley
  • Publish Date: August 2008
  • Page Count: 165
  • Dimensions: 7.1 x 5.2 x 0.9 inches
  • Shipping Weight: 0.5 pounds


Related Categories

Books > Business & Economics > Sales & Selling - General
Books > Business & Economics > Marketing - General

 
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