{
"item_title" : "Conversations in Communication, Volume 2",
"item_author" : [" Philip Weinholtz", "Jabaree Dunham-Carson "],
"item_description" : "The purpose of this study is to discover if Customer Relationship Management programs can serve as a function of Public Relations in the development of stakeholder relationships. Conversations In Communication, Volume II: Customer Relationship Management (CRM) as a Function of Public Relations analyzes CRM communication by exploring the organization-public relationships between customers and their banking providers. Data is analyzed and explored and practical CRM software options are offered for readers to enhance their organizations.",
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Conversations in Communication, Volume 2 : Customer Relationship Management (CRM) as a Function of Public Relations
Overview
The purpose of this study is to discover if Customer Relationship Management programs can serve as a function of Public Relations in the development of stakeholder relationships. Conversations In Communication, Volume II: Customer Relationship Management (CRM) as a Function of Public Relations analyzes CRM communication by exploring the organization-public relationships between customers and their banking providers. Data is analyzed and explored and practical CRM software options are offered for readers to enhance their organizations.
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Details
- ISBN-13: 9780996003346
- ISBN-10: 0996003347
- Publisher: Full Media Services
- Publish Date: April 2015
- Dimensions: 8.5 x 5.5 x 0.28 inches
- Shipping Weight: 0.4 pounds
- Page Count: 108
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