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Conversations in Communication, Volume 2|Philip Weinholtz

Conversations in Communication, Volume 2 : Customer Relationship Management (CRM) as a Function of Public Relations

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Overview

The purpose of this study is to discover if Customer Relationship Management programs can serve as a function of Public Relations in the development of stakeholder relationships. Conversations In Communication, Volume II: Customer Relationship Management (CRM) as a Function of Public Relations analyzes CRM communication by exploring the organization-public relationships between customers and their banking providers. Data is analyzed and explored and practical CRM software options are offered for readers to enhance their organizations.

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Details

  • ISBN-13: 9780996003346
  • ISBN-10: 0996003347
  • Publisher: Full Media Services
  • Publish Date: April 2015
  • Dimensions: 8.5 x 5.5 x 0.28 inches
  • Shipping Weight: 0.4 pounds
  • Page Count: 108

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