{ "item_title" : "Conversations That Sell", "item_author" : [" Nancy Bleeke", "Rose Itzcovitz "], "item_description" : "Today's buyers want more from sales professionals than a simple consultation. What they're hungry for are meaningful, collaborative conversations built on mutual value and trust, that result in a Win3...where they, the seller, and the organization, achieve a winning outcome. Conversations That Sell introduces sales professionals to the collaborative conversation skills they need to capture the buyer's attention and secure business. Based on the author's five-step sales system, What's in It for Them (WIIFT)--Wait, Initiate, Investigate, Facilitate, Then Consolidate--the audiobook shows listeners how to: - Prepare for an effective sales call - Identify sales opportunities and the factors that drive buyers to act - Adjust their approach to the type of buyer--Achievers, Commanders, Reflectors, and Expressers - Make conversations flow easily - Address problems, opportunities, wants, and needs - Work through objections - Advance and close sales - And more Packed with valuable tools and examples, salespeople in all industries will discover how to increase their short- and long-term sales success by keeping the focus of every conversation where it belongs--on the buyer.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/79/820/063/9798200631285_b.jpg", "price_data" : { "retail_price" : "39.99", "online_price" : "39.99", "our_price" : "39.99", "club_price" : "39.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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