{ "item_title" : "Copycats", "item_author" : [" Oded Shenkar "], "item_description" : "In the business world, imitation gets a bad rap. We see imitating firms as ?me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit. In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation?the exact or broad-brushed copying of an innovation?is as critical to prosperity as innovation. Shenkar shows how savvy imitators generate huge profits. They save not only on R&D costs but also on marketing and advertising investments made by first movers. And they avoid costly errors by observing and learning from others? trials. Copycats presents suggestions for making imitation a core element in your competitive strategy and pairing it powerfully with innovation, including: - How to select the right model to imitate - How to avoid oversimplification of a model - Which imitation strategy to use - How to prepare and execute an implementation plan Engaging, practical, and rich in company examples, Copycats unveils how to add imitation to your competitive arsenal.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/42/212/673/1422126730_b.jpg", "price_data" : { "retail_price" : "29.95", "online_price" : "29.95", "our_price" : "29.95", "club_price" : "29.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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