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Corporate Communication : Critical Business Asset for Strategic Global Change
by Michael Goodman and Peter B. Hirsch
Other Available Formats
Overview
This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A, structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement.
This item is Non-Returnable
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Details
- ISBN-13: 9781433119255
- ISBN-10: 1433119250
- Publisher: Peter Lang Inc., International Academic Publi
- Publish Date: December 2014
- Dimensions: 9.9 x 7 x 0.6 inches
- Shipping Weight: 1.1 pounds
- Page Count: 229
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