{ "item_title" : "Corporate Reputation", "item_author" : [" Leslie Gaines-Ross "], "item_description" : "Praise For Corporate Reputation: 12 Steps to Safeguarding and Recovering ReputationIn a sea of business books, Corporate Reputation is a beacon of light for all leaders and future leaders looking for direction in the treacherous waters of a volatile business environment. It delivers a message that's provocative, insightful, and needs to be heard.--Heidi Henkel Sinclair, Director of Communications, Bill & Melinda Gates FoundationEvery CEO, senior executive, and, increasingly, board member now appreciates the importance of building and protecting a company's reputation. Anyone who depends upon or shapes a company's reputation--customers, employees, news media, NGOs, and bloggers--will benefit from reading Dr. Gaines-Ross's book and will learn more about the influence they wield over corporate reputations.--Dr. Robert G. Eccles, Senior Lecturer, Harvard Business SchoolAt a time when companies are facing unprecedented reputation crises comes a timely primer from Dr. Gaines-Ross that tells us what companies need to do to bring their reputations back from the brink. The book's 12-step reputation recovery model captures what we know about effective crisis management, and brings the process to life with a host of detailed case examples. It's right on the mark --Dr. Charles Fombrun, CEO, Reputation InstituteFinally, a book that clearly, realistically, and compellingly explains how companies of all types and sizes can protect and restore an invaluable company asset--corporate reputation. Brilliant insights and practical solutions leap from each page A definite must-read for business professionals everywhere.--Anthony Sardella, CEO, Evolve24 and Adjunct Professor at the Olin School of Business, Washington University in St. Louis", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/0/47/017/150/0470171502_b.jpg", "price_data" : { "retail_price" : "39.95", "online_price" : "39.95", "our_price" : "39.95", "club_price" : "39.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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