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Countering Brandjacking in the Digital Age : ... and Other Hidden Risks to Your Brand
by Christopher Hofman and Simeon Keates
Overview
An Introduction to Brand Risk.- An Overview of Branding and its Associates Risks.- Brand Risk Management Theory.- Designing a Brand Risk Management Process.- Brand Risk in Cyberspace.- Appendix: Norwegian Air Shuttle Calculation.
This item is Non-Returnable
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Details
- ISBN-13: 9781447155799
- ISBN-10: 1447155793
- Publisher: Springer
- Publish Date: December 2013
- Dimensions: 9.21 x 6.14 x 0.2 inches
- Shipping Weight: 0.32 pounds
- Page Count: 87
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