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Countering Brandjacking in the Digital Age|Christopher Hofman

Countering Brandjacking in the Digital Age : ... and Other Hidden Risks to Your Brand

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Overview

An Introduction to Brand Risk.- An Overview of Branding and its Associates Risks.- Brand Risk Management Theory.- Designing a Brand Risk Management Process.- Brand Risk in Cyberspace.- Appendix: Norwegian Air Shuttle Calculation.

This item is Non-Returnable

Details

  • ISBN-13: 9781447155799
  • ISBN-10: 1447155793
  • Publisher: Springer
  • Publish Date: December 2013
  • Dimensions: 9.21 x 6.14 x 0.2 inches
  • Shipping Weight: 0.32 pounds
  • Page Count: 87

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