{ "item_title" : "Creating and Delivering Your Value Proposition", "item_author" : [" Cindy Barnes", "Helen Blake", "David Pinder "], "item_description" : "In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/0/74/947/651/0749476516_b.jpg", "price_data" : { "retail_price" : "176.00", "online_price" : "176.00", "our_price" : "176.00", "club_price" : "176.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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