{ "item_title" : "Creating Experience Value in Tourism", "item_author" : [" Nina K. Prebensen", "Joseph S. Chen", "Muzaffer Uysal "], "item_description" : "Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as customers, create value alone and with others. Now updated throughout, Creating Experience Value in Tourism, 2nd Edition provides a clarification of these approaches as well as a practical translation as to how they can work within industry.Including a framework to distinguish among key resources or antecedents of customer value, this new edition: - Introduces the concept of co-creation of value in the tourist experience, looking at the definitions, structures and models available;- Provides a new chapter addressing value creation and resource configuration;- Considers consumer behaviour and factors affecting value creation from both physiological and psychological perspectives;- Introduces a new full colour internal design to aid understanding.Concluding with a summary of the areas for future research, this is a key resource for researchers, particularly those interested in experience value and co-creation, as well as a useful read for students of tourism and related industries.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/78/639/503/1786395037_b.jpg", "price_data" : { "retail_price" : "169.45", "online_price" : "169.45", "our_price" : "169.45", "club_price" : "169.45", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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