{ "item_title" : "Creating Technology Strategies", "item_author" : [" Alice M. Sapienza "], "item_description" : "Creating Technology Strategies prepares business and scientific leaders in the biomedical industries to battle for dominance in the global marketplace. It closes the gap between R&D scientists' and corporate executives' understanding of the relationship between R&D decisions and the achievement of business objectives. In doing so, the book creates a blueprint to guide the day-to-day and long-term allocation of science and technology resources and helps achieve a consistency among corporate, R&D, program, and project decisions. Supplemented with strategic investment assessment guidelines for both industry insiders and nonindustry venture capitalists, Creating Technology Strategies covers both macro and micro R&D issues. For R&D scientists, managers, and potential investors in the pharmaceutical, biotechnology, and diagnostic industries, this book provides much of the information needed to understand the complex and crucial issues of biomedical R&D strategy.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/0/47/115/370/0471153702_b.jpg", "price_data" : { "retail_price" : "180.95", "online_price" : "180.95", "our_price" : "180.95", "club_price" : "180.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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