{ "item_title" : "Creating Wealth with a Small Business", "item_author" : [" Ralph Blanchard "], "item_description" : "A 'must-read' book ... filled with practical information and numerous case studies on what aspiring entrepreneurs and business owners need to know to run a profitable business...the author reminds the reader not to confuse the excitement and enthusiasm of starting a business and being a business owner with the skills required to be successful and avoid becoming one of the 80% of businesses that will eventually fail. A major contribution of this book is its continuous emphasis on the importance of having a business model as a critical requirement to start and manage a profitable business. -Edgar Ortiz, CEO of Strategic Analytic Solutions and business columnist for the Atlanta Journal-Constitution Ralph Blanchard, a successful entrepreneur with a background in economics, provides a detailed analysis of what it is really like to buy, start, operate, and eventually sell a small business. Topics covered include: - why most businesses fail - ten management skills found in successful small business owners - strategies to transition from self-employment to entrepreneurship - advantages that small business owners have over larger competitors - tips to develop profitable pricing strategies - innovative ideas to help develop a sound business model", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/46/202/921/1462029213_b.jpg", "price_data" : { "retail_price" : "33.95", "online_price" : "33.95", "our_price" : "33.95", "club_price" : "33.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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